So what’s all the hype.. you ask me..?? being a store that sells Halo 3 or any new games that the market has to offer…. i really can’t tell. But Halo 3 is the all time money making champion in entertainment history. Up to $170 million.. in entertainment budget in the first 24hrs after release. Fan frenzy was cited but not much about the game itself..?? Hype is another part of it and it really didn’t suck big time.